As the “nerve center” of the global beauty and cosmetics industry, the 2025 New York SCC Suppliers' Day was grandly opened at the Jacob Javits Convention Center in New York on June 3, 2025. Themed "The Nexus of Science and Beauty," the exhibition gathered 900 exhibitors and more than 35,000 professional visitors from around the world, covering the entire cosmetics field including green technology, active ingredients, intelligent formulations, and market trends. WIJ Healthcare (Shanghai) Co., Ltd., an innovative bio-tech company, was invited to jointly exhibit with CellMark, an internationally renowned supply chain service giant, making its debut at the international ingredients’ exhibition. This signifies the parallel development of China's biomanufacturing and synthetic biotechnology research, showcasing the innovative achievements of a rising star in the field.
Innovation Leads the Way, Introducing New Green Synthesis Ingredients
At the exhibition, the four cosmetic ingredients launched by WIJ became the focus due to their unique molecular structures and innovative mechanisms. Among them, Pura Vida®, an innovative peptide ingredient, leverages cutting-edge biosynthetic technology to effectively promote the regeneration and repair of skin cells, offering a new solution for the cosmetic market in skin repair. PurTide® Zinc, which uniquely inti chelates zinc ions, demonstrates remarkable oil-control and dandruff-removal effects, providing a new option for scalp care. PureStar® 1.0, derived from traditional Chinese herbal extracts, originates from nature and fully embodies WIJ's pursuit of natural and green concepts. Derived from the Prunella vulgaris plant, it has multiple functions such as oil control, anti-inflammation, antioxidant, and redness reduction, meeting the diverse needs of consumers with teenage skin, oily and acne-prone skin, and sensitive skin.
Strong Collaboration, Creating Global Technological Advantage
WIJ's core product, Pura Vida®, as a new molecule and novel ingredient, attracted inquiries from multiple clients, technical discussions, and collaboration invitations during the exhibition. These invitations came from clients in the United States, Canada, Brazil, India, Japan, and other countries. Ultimately, this success is attributed to WIJ's robust international team. The core team comprises talents with extensive backgrounds in global operations, technological innovation, and resource integration from industry giants such as Bayer, Clariant, and WuXi Biologics, one of the world's top 3 CDMO companies. Through global technological and business cooperation, they have ushered in a new era of green synthesis. The founder of WIJ, Li Na, in partnership with CellMark, has introduced Chinese innovations to the North American market. Like a rising force, they have garnered the attention of international professionals on the global stage. Against this backdrop, WIJ is not only able to fully leverage global technological advantages but also to promote China's "smart manufacturing" and new-quality productivity to the global market, achieving global sharing of technology and resources.
Cross-Boundary Collaboration, Breaking Through Professional Boundaries
In today's rapidly developing technological era, cross-boundary collaboration has become an important force in driving industry innovation. Being fully aware of this, WIJ actively breaks through the limitations of traditional cosmetic ingredie research and development. By collaborating across boundaries, it integrates cutting-edge technologies and concepts from multiple professional fields such as medicine, biosynthesis, AI, and chemistry into its product development process. Its innovative concepts and practices not only bring WIJ new technological ideas and innovative methods but also enables it to achieve in-depth integration of multiple disciplines in product development, thereby creating more competitive and innovative new ingredients for cosmetics, food, and health product.
Partnership With CellMark While Expanding Into The Global Market
CellMark, as a global leader in supply chain services, boasts an extensive international customer network and rich market experience. The collaboration between WIJ and CellMark is undoubtedly a significant strategic move for WIJ to expand into the global market. With CellMark's global network and professional services, WIJ can quickly introduce its innovative cosmetic ingredients to the global market, offering more high-quality options for cosmetic companies worldwide. At the same time, CellMark's supply chain management capabilities will provide strong support for WIJ's product supply, ensuring that products are delivered to customers in a timely and efficient manner.
The Suppliers' Day in New York advocates that “Where Collaboration + Partnership = Success,” which perfectly aligns with WIJ’s strategic layout. We focus not only on the needs of Chinese consumers but also on global demands, such as anti-aging, repair, and nutrition. With the continuous growth of the global cosmetics market and the increasing consumer demand for high-quality and natural skincare products, WIJ with its innovative technology, high-quality products, and strong partnerships, is poised to shine in the field of cosmetic ingredients and lead the industry towards a greener and more sustainable future.